What is SEO: How It Works, Importance & Types of SEO

SEO Definition – SEO stands for “Search Engine Optimization” In Simple words SEO means the process of improving website visibility in Search engines like Google, Microsoft Bing, and others when people search for any product, service, or information.

If you have better visibility in search engines you will get more people on the website which is the ultimate goal of every webmaster. So, the aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

There are no secrets behind the website to rank in any search engine. You just need to follow guidelines for search engines and best practices that will make it easier for you to Rank.

How SEO Works for Google Search?

it’s important to note that Google doesn’t accept payment to crawl a site more frequently or rank it higher. If anyone tells you otherwise, they’re wrong. 

The main goal of any search engine is to make searchers happy with the results they find.

Google Search works in three stages, and not all pages make it through each stage:

Google uses 3 steps to find and rank content:

1. Crawling: Google downloads text, images, and videos from pages it found on the internet with automated programs called crawlers.

2. Indexing: Google analyzes the text, images, and video files on the page, and stores the information in the Google index, which is a large database.

3. Serving search results: When a user searches on Google, Google returns information that’s relevant to the user’s query.

Why SEO is Important?

SEO is the best marketing Channel. When a user starts their search journey to buy or search any information always start with a search. Search is often the primary source of traffic for websites, which makes it essential to be “search engine friendly” on any platform where people can search for your brand or business. 

Every day, Google users conduct billions of searches for information and products. It’s no surprise that search engines are usually one of the biggest traffic sources to websites.

The higher you rank, the more people will visit your page. The top three organic results get more than 50% of all the clicks.

This is where SEO enters the picture. 

Search engine optimization plays a key role in improving your ranking positions. Better rankings mean more traffic. And more traffic means new customers and more brand awareness.

Types of SEO

There are 3 Main types of SEO

1. On-page SEO: When we do any activity to improve rank with website content to improve rankings, such as using relevant keywords, meta tags, or others are known as On-page SEO
2. Off-page SEO: When we do outside of your website to improve rankings, such as building backlinks are known as Off-page SEO
3. Technical SEO: Anything you do on the technical side of things, such as improving page speed, robots.txt,

Other SEO

Image SEO – Image SEO helps the images on your website show up in Google SERP features 

Video SEO – Video SEO relies on optimizing parts of a video such as its: 

• Title 
• URL 
• Tags 
• Description

Local SEO – Businesses that have physical locations can use local SEO to get more foot traffic. Optimizing content on your site and platforms like Google Business Profile can help put your brand in front of an interested local audience.

E-commerce SEO –Stores that sell products or services online can use ecommerce SEO to get more online traffic—and more sales too. 

Now a Days SERP are super competitive – filled with search features

• Knowledge panels.
• Featured snippets.
• Maps.
• Images. 
• Videos.
• Top stories (news).
• People Also Ask.
• Carousels.

What is SEO for beginners and how they can learn SEO ?